“The process … ultimately will dramatically reimagine every aspect of the resort and change the Las Vegas skyline with the addition of a guitar-shaped hotel tower,” the company promised.
Costs have not been disclosed.ĭaily operations “are set to continue under The Mirage brand for the foreseeable future, and all room reservations and group bookings will be honored with no action required by guests or group organizers,” the company said.
The Mirage redevelopment plan is projected to run through 2023. It bought licensing and naming rights in May 2020. Seminole-owned Hard Rock International had no previous involvement with the former Hard Rock Hotel & Casino that operated from 1995 to 2020. West of the Strip, an affiliate of the California-based San Manuel Band of Mission Indians owns and operates The Palms. East of the Strip, the Connecticut-based Mohegan Tribe operates a casino that opened in 2021 at Virgin Hotels Las Vegas after that property - named Hard Rock Hotel & Casino - was purchased in 2018, renovated and rebranded by Virgin.
